NewsUpdated 9 June 20262 min read
Industry comparisons of 2026 broadcast deals confirm what British fans already suspected: nobody on earth has it better. The BBC and ITV partnership covers all 104 matches free, with games split between BBC iPlayer and ITVX, while global rights for the expanded tournament sold for around 4 billion dollars in total.
Australia, Brazil and China round out the top tier, each with full free national coverage. At the other end sit the United States for full English coverage, and the 24 beIN exclusive countries across the Middle East and North Africa.
How the UK coverage works, and what fans in paywalled markets typically do about it, is in our UK guide and the global free streams comparison.